Salesforce-integrated mobility CRM
A corporate mobility CRM integrated with Salesforce, unifying client accounts, contracts, and travel spend in one place.
Leading Corporate Mobility Provider from India · Travel & Tourism / Corporate Mobility
Smarter Dispatch, Stronger SLAs: An AI Fleet Optimisation Platform for a Leading Corporate Mobility Provider
A Salesforce-integrated corporate mobility CRM with AI-driven fleet dispatch - giving account managers a 360° view of every client while AI matches drivers to bookings in real time to lift utilisation and hit SLAs.
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Client overview
Our client is one of India's largest corporate chauffeur and car rental companies, serving 500+ corporate clients — including several Fortune 500 companies — with a fleet of 10,000+ vehicles across 150+ cities. (Client name withheld for confidentiality.)
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The challenge
Running a fleet at this scale meant account managers were tracking client travel spend, SLA compliance, and driver performance across spreadsheets and disconnected systems, with no single view of how each corporate account was actually performing. Driver-to-booking assignment was largely manual, leaving vehicles idle in one part of a city while bookings went unfulfilled in another. As the fleet and client base grew, SLA compliance increasingly hinged on individual account managers' memory and effort rather than a system built to catch gaps before they became client escalations.
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Our solution
Baaz built a Salesforce-integrated corporate mobility CRM giving account managers a 360° view of client travel spend, SLA compliance, and driver performance, paired with an AI dispatch optimisation engine that matches drivers to bookings in real time to minimise idle time and cost.
Key deliverables
Account manager 360° dashboard
An account manager dashboard with 360° client visibility, so teams could act on real account health instead of guesswork.
AI dispatch optimisation engine
An AI dispatch optimisation engine for driver-to-booking assignment, matching supply to demand in real time across cities.
Driver performance scoring
Driver performance scoring that surfaced quality and reliability signals across the fleet.
SLA compliance tracker
An SLA compliance tracker that caught gaps before they became client escalations, not after.
Corporate client self-booking portal
A self-booking portal letting corporate clients raise and manage their own bookings directly.
Invoice & reconciliation module
An invoice and reconciliation module that streamlined billing across a sprawling corporate client base.
Tech stack
- Salesforce CRM
- Python (OR-Tools, ML dispatch)
- React
- React Native (driver app)
- Node.js
- PostgreSQL
- Google Maps
- Kafka
- AWS
Results & impact
-29%Driver idle time
68% → 84%Fleet utilisation
88% → 97%Corporate client SLA compliance
2.1×Account manager productivity (clients managed per AM)
71 → 86Client NPS
By giving account managers a single, real-time view of every client relationship and letting AI handle the moment-to-moment dispatch decisions, Baaz helped this corporate mobility leader turn a manually managed fleet into a measurably more reliable, more profitable one.
Frequently asked questions
Baaz built a Salesforce-integrated corporate mobility CRM that gives account managers a 360-degree view of client travel spend, SLA compliance and driver performance, paired with an AI dispatch optimisation engine. It replaced spreadsheets and disconnected systems across a fleet of 10,000+ vehicles serving 500+ corporate clients in 150+ cities.
The AI dispatch engine matches drivers to bookings in real time across cities, so vehicles no longer sit idle in one area while bookings go unfulfilled in another. It reduced driver idle time by 29% and lifted fleet utilisation from 68% to 84%, using Python OR-Tools and ML-based optimisation.
An SLA compliance tracker catches gaps before they become client escalations rather than after, while driver performance scoring surfaces reliability signals across the fleet. SLA compliance rose from 88% to 97% and client NPS improved from 71 to 86, with account-manager productivity more than doubling.
The platform integrates Salesforce CRM with Python (OR-Tools and ML dispatch), a React web app, a React Native driver app, Node.js services, and PostgreSQL. Google Maps powers routing and location, Kafka handles real-time streaming, and the system is deployed on AWS.
Anonymised, representative engagement. Want results like these? Brief the Baaz squad or browse more case studies.